IoT Salesforce Implementation and Advantages
The internet of things is a driving sensation currently leading in changing the world and improving the lives of people. IoT connects objects or “things” and improves the functionality of regular electronic devices. Devices can now detect the internet and send and receive data that helps them serve human lives better. Data and cloud drives the Internet of things technology.
What is Salesforce IoT?
Salesforce IoT is a platform that helps in establishing deeper and meaningful relations with customers. It helps understand the wants of a customer for better production. It includes the usage of IOT technologies such as sensors, actuators and IoT cloud platforms to get deeper insights about the data that a customer produces.
For example, Toyota is a car brand that connects its devices to social media platforms through the internet. Toyota uses the salesforce platform that allows Toyota cars to connect to social media networks with their drivers. By doing so Toyota builds a much stronger relationship with its customers.
This is one of the plenty of services that IoT salesforce has to offer. But the main goal is to achieve the satisfaction of the customers from any business brand and sector.
IoT cloud is the basis of the Salesforce Customer success Platform. It allows you access and insight on the data that the customers collect during their daily activities.This helps you manage your services and production much better and in a predictive manner.
Things Salesforce IoT can do
1. Connected customer profiles
Customer profiles record details about customers such as name, billing addresses, phone numbers and so on. As soon as you raise a query on user applications, the customer agent receives a copy of your details and information. These profiles connect your information to agents in order to store data.
2. Customer context
Customer context allows you to connect with organizations in a more personalised manner. Salesforce Iot provides precise and relevant information to their customers based on their needs. It tracks past actions and likes to display relevant functionality. It usually depends on the customer’s location, browser history and search engines.
3. Zero coding platorm
Salesforce IoT contains plenty of in-built libraries and code. This allows business to focus on the outer layers of managing an organization without paying much attention to the inner functionality. Certain actions and triggers generate relevant responses easily and the owners need not worry about the backend processes.
4. Prospect identification
Salesforce IoT connects each prediction unit with cloud. So IT officials can manage which products are outdated and which products require an update. Data analysis of products sends alerts to customers about warranty dates and periods.
5. Data analytics
Data analysis is a vital process in Salesforce IoT. Certain popular and rising trends provide insights on customer preference which allows organizations to plan and create better products.
6. Seamless integration with various applications
Another important feature of Salesforce IoT is seamless integration of various applications. It allows integrations of their part vendors and platforms. This results in a steady flow of data from one end to another.
7. Salesforce IoT cloud and AWS
Managing an IT infrastructure involves the partnership of AmazonWeb Services and Salesforce IoT cloud. Whenever, AWS receives data from platforms it sends over the data to Salesforce IoT clouds. On the basis of this incoming data, appropriate measures are taken through CRM.
Electric Imp
The electric imp is an IoT platform that allows you to connect to a device and track its status and functionality via a Salesforce Connected App.
The Electric Imp connects to various electric devices through the internet or WiFi. The app is coded in the “Squirrel” programming language, which is an OOP language which is a lightweight scripting language that fits the requirements.
What does Electric Imp do?
The app consists of two modules:
- The device model: It operates on the device such as a smart refrigerator
- The agent model: It operates on the Electric Imp Cloud.
Once the connections are done, the app updates the salesforce platform with data every 15-20 seconds. It also sends an alert if the fridge is open for more than 30 seconds, if the temperature drops down, if the humidity increases or if the grocery is out of stock.
Salesforce IoT implementation algorithm
Salesforce uses a 5 step model to model work and move from efficient design to deployment
1. Plan: The purpose here is to achieve the two main goals: identify triggers and generate actions. Identify triggers by identifying areas in your model that could either make users happy or disappointed. Visualize the best possible solutions that could lead to the reduction of potential problems
2. Connect: IoT is all about connection of devices and their interaction with users. In this stage you select the data sources you require.
3. Transform: This is where you teach the machines human language. Basically, high level language is encoded into machine level language, a language understood by the machine.
4. Build: After the vision is built, it is time to build the model. There are various expression logics available in the formula fields to build in the Salesforce IoT
5. Deploy: Deployment is the final stage and this is where you test the model efficiency and better performance. Salesforce IoT performs these tasks individually to help identify threats and unnecessary results.
Advantages of Salesforce IoT to the customers
Following are the benefits of Salesforce IoT. Let us have a look at them one by one:
- Generate triggers in response to activities.
- Create your own outputs for your devices and you can modify device functionality according to your preference.
- Choose your AWS service to send your path details for memory and analytics.
- Review your commercial business model with real time judgement.
- You can make patron profiles with your information to generate income, career and profits.
- You get a whole 360 degree of customers choices and needs.
Summary
In this article we say what salesforce IoT and what it does. We also look at the benefits of Salesforce IoT and we learn about its Electric Imp platform.